Lori Shannon is an experienced Internet Marketing specialist who works with companies to find, connect, and build relationships with prospective clients. Lori holds a strong belief in the value of new media, social media, and the impact of online conversations on a brand.
In her previous roles as Vice President, Internet Marketing and Communications at Elements Behavioral Health and Senior Manager, Internet Marketing at CRC Health Group, Lori was responsible for strategic planning, implementation, and management of marketing campaigns focusing on brand awareness and lead generation through content management, organic and paid search, and social media marketing. Lori has over 15 years of experience in strategic development, implementation, management, and measurement of content marketing, e-mail marketing, and earned and paid media. Lori is Google Certified in Analytics and Adwords.
Lori holds a Masters of Arts in Communications and Leadership and a Certificate in Intercultural Communication and International Media from Gonzaga University, a Bachelors of Science from Brooks Institute of Photography, and a Certificate in Marketing and New Media from University of California, Los Angeles.
For fun, Lori runs marathons, participates in long-distance triathlons, and plays ice hockey.