Marketing & Communications Executive

Lori Shannon is an experienced marketing and communications executive who works with companies to find, connect, and build relationships with prospective clients.  Lori holds a strong belief in the value of new media, social media, and the impact of online conversations on a brand.

Lori is an accomplished thought leader who can conceptualize and implement fresh and effective marketing ideas. Experienced in strategic planning, implementation, and management of marketing campaigns focusing on brand awareness and lead generation through content management, organic and paid search, and social media marketing. Consummate member of the management team through the consistent demonstration of the following accountabilities: leadership, communication, mentoring, empowerment, and resource management.

Lori employs a big-picture, strategic outlook while maintaining a strong grasp of the tactical elements to execute marketing initiatives. Practiced in managing all activities related to conceptualizing and implementing marketing strategies including market research and planning; strategic direction for promotion and advertising; coordination with the sales team; and hiring and directing the day-to-day activities of marketing staff.  Profound understanding of new media, social media, and the impact of online conversations on a brand.

Subject matter expert in digital marketing and media. Data-driven, agile, creative problem solver and critical thinker who can combine strategic plans with effective tactics.

Areas of Expertise

Data Analysis and Interpretation ~ Strategic Planning and Implementation ~ Brand Marketing ~ Growth Marketing ~ Digital Marketing ~ SEO ~ Content Marketing ~ Email Marketing ~ Social Media Marketing ~ CRO~ CRM ~ User Experience ~ Project Management

A lifelong student, Lori has earned the following:

University of Minnesota, Minneapolis, MN 2020
Certificate in Data Analytics and Visualizations

Gonzaga University, Spokane, WA 2013
Master of Arts in Communication and Leadership Studies
Certificate in Intercultural Communication and International Media

Brooks Institute of Photography, Santa Barbara, CA 2001
Bachelor of Arts in Advertising and Digital Imaging Majors in Professional Photography

UCLA, Westwood, CA 2014
Certificate in Marketing and New Media

Google Analytics and Adwords Certified

For fun, Lori runs marathons, participates in long-distance triathlons, and plays ice hockey.